Property sales
A well-managed sale starts before the listing goes live.
I agree the price and sale plan with you, then coordinate preparation, presentation, marketing, viewings, offers and the process through to completion.
Before going to market
The market reacts to what it finds from day one.
A price that is hard to support, documents still to confirm or unclear terms make early enquiries and offers harder to interpret correctly.
Launch price
A range supported by actual competition, condition, location and likely demand, rather than using the market to test unsupported expectations.
Documents
Areas, ownership, licences, energy certificate, service charges and liabilities reviewed before a buyer is waiting.
Property preparation
Repairs, storage, light, minor finishes and relevant information resolved before photography and viewings.
Negotiation terms
Timing, deposit, finance, margin and acceptable conditions set before the pressure of an offer.
Visible work
What you receive when preparing the sale with me.
The owner should know what is being carried out and what information supports each change.
Review my property- 01
Position and plan
Comparables, price range, likely buyer, preparation and launch calendar.
- 02
Property production
Photography, video, floor plan and commercial information suited to the property and channels.
- 03
Distribution and viewings
Exposure level, channels, qualification, scheduling and viewings defined around the property, the buyer profile and the degree of discretion required.
- 04
Offers and completion
Comparison of value and terms, counter-offers, CPCV and coordination through to completion.
From analysis to completion
Six stages, one commercial process.
Each stage resolves part of the process before the next one begins.
- 01
Diagnosis
Visit, objective, timing, documents, condition, competition and limitations.
- 02
Positioning and preparation
Price, competition, corrections and presentation agreed before exposure.
- 03
Documents and production
Documents, photography, video, floor plan and commercial information prepared.
- 04
Launch and qualification
Publication, distribution and qualification of enquiries.
- 05
Viewings, feedback and negotiation
Scheduling, feedback, offers, counter-offers and terms compared.
- 06
Contract and completion
Commercial and document coordination until the transaction completes.
Working terms
The terms are clear before the work begins.
Scope, cost and responsibilities are explained before the agreement is signed.
Exclusive instruction as standard
It allows one strategy, controlled information and an exposure plan that may be public, selective or phased, without preventing cooperation with other agencies when that benefits the sale.
Usual fee
The usual fee is 5% plus VAT. The agreement scope and any exception are explained in advance.
Reporting and review
Enquiries, viewings, objections, offers and new competition support evidence-based changes.
Specialist professionals
Legal, tax, financial or technical questions are referred to appropriately qualified professionals.
Illustrative example
See how the analysis becomes a launch plan.
A clearly labelled demonstration with comparables, risks, preparation and review criteria.
Prepare by area
The method is consistent; the local comparison is not.
Micro-location, property type, demand and competition change the sale position.
Frequently asked questions
What should be clear before selling.
The final terms depend on the property, but these answers should not be postponed.
Is the value analysis a bank valuation?
No. It is a commercial analysis for preparing the sale. Bank, tax and expert valuations have different purposes and responsibilities.
Can a sale be handled with controlled exposure?
Yes. Not every sale should begin with broad public marketing. Where the property or owner requires greater discretion, we agree what may be disclosed, to whom, at what stage and following what level of buyer qualification. The exact address, the owner’s identity, images and documents are shared only when required and in line with the exposure plan agreed in advance.
Can I contact you if I may only sell in a few months?
Yes. More time makes it easier to resolve documents, prepare the property and avoid rushed choices.
How do you reduce the risk of an offer failing before completion?
Before recommending acceptance, I compare not only the price but also finance, deposit, timing, conditions and the apparent ability to proceed. Specialist legal or financial validation is coordinated with qualified professionals where required. No check removes all risk, but it avoids deciding on price alone.
First step
Tell me what property you have and when you may sell.
Area, type, condition, timing and the main question are enough for the first conversation.
You do not need to send documents in the first enquiry.